Kinetic Driver
360° Consumer View
Representative Outcomes
Improve market-share and penetration, with a 3-8% target.
Improve product margins up to 10%.
Reduce promotion spend up to 15%.
Eliminate time spent on manual data collection and aggregation.
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Overview
Organizations have an overabundance of data about the consumer—coming from campaigns, coupons, mailing lists, and other third-party data sources. But it can be extremely challenging to turn that data into actionable insights. Even worse—managing these mountains of disconnected data consumes already constrained resources and diminishes your ability to create value.
Highlights
- Break free from the endless cycle of data mining, and achieve an all-inclusive view of your consumer behavior. Offload the aggregation of data from various consumer touchpoints to a modern cloud platform—allowing your organization to shift its focus toward analysis and insights, leveraging advanced machine learning algorithms
- Consider leading insights beyond traditional data, such as point-of-sale transactions, including IoT, 5G, social media, and market intelligence data
- Attain instant awareness of store and product profitability, with push notifications and variance narratives