Solution

InsightIQ

Combine curated consumer data to generate business insights.

Key Insights

Understand consumer demographics, identify growth opportunities and buying patterns.
Analyze channel activity, strategize to retain valuable customers and attract new ones.
Prepare for future disruption, analyze emerging trends and the competitive landscape.
Understand consumer demographics, identify growth opportunities and buying patterns.

Overview

InSightIQ combines consumer data and analytics with deep industry and domain expertise to curate powerful, relevant insights.

It actively monitors and aggregates real-time consumer, macro, marketplace, competitive, and economic data to predict how and when brands can win in the marketplace—the outside-in perspective that turns insight to a competitive edge.

Features

  • Behavior insights from 5G and mobile device data
  • Track basket composition to learn the choices consumers make, plus when and how their behavior shifts
  • Use mobile device and clickstream data to see where people are—and are not—visiting
  • Use credit/debit card transaction data to predict transactions and spending
  • Weekly consumer sentiment pulses to interpret behaviors with context
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