InSightIQ combines consumer data and analytics with deep industry and domain expertise to curate powerful, relevant insights.
It actively monitors and aggregates real-time consumer, macro, marketplace, competitive, and economic data to predict how and when brands can win in the marketplace—the outside-in perspective that turns insight to a competitive edge.
- Behavior insights from 5G and mobile device data
- Track basket composition to learn the choices consumers make, plus when and how their behavior shifts
- Use mobile device and clickstream data to see where people are—and are not—visiting
- Use credit/debit card transaction data to predict transactions and spending
- Weekly consumer sentiment pulses to interpret behaviors with context