Solution
Market Basket Analysis
Key Insights
Increase revenue with insight-driven planograms.
Reduce slow-moving inventory with effective promotions.
Increase revenue with cross-selling nudge recommendations.
Drive marketing campaigns with surgical precision.
Overview
Market Basket Analysis helps retailers monetize consumer behavior by analyzing buying patterns to influence purchasing decisions.
Confidently predict consumer purchase decisions. Simulate “what-if” scenarios on assortment changes. Uncover cross-selling opportunities and discover creative planogram ideas to promote items with surgical precision.
Features
- Dynamically simulate profitability impact with assortment changes
- Identify cross-selling recommendations as consumers build their baskets
- Identifies indirect sales gain or loss due to impact on complementary product categories
- Recognizes top categories that indirectly contribute to lost revenue