Market Basket Analysis
Market Basket Analysis helps retailers monetize consumer behavior by analyzing buying patterns to influence purchasing decisions.
Confidently predict consumer purchase decisions. Simulate “what-if” scenarios on assortment changes. Uncover cross-selling opportunities and discover creative planogram ideas to promote items with surgical precision.
- Dynamically simulate profitability impact with assortment changes
- Identify cross-selling recommendations as consumers build their baskets
- Identifies indirect sales gain or loss due to impact on complementary product categories
- Recognizes top categories that indirectly contribute to lost revenue